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The Swiss Funds & Asset Management Association SFAMA, which was established in 1992 with its registered office in Basel, is the representative association of the Swiss fund and asset management industry. Its members include all the major Swiss fund management companies, many asset managers, and representatives of foreign collective investment schemes. Among the SFAMA's members there are also numerous other service providers operating in the asset management sector.

SFAMA is an active member of the Brussels-based European Fund and Asset Management Association EFAMA and The International Investment Funds Association IIFA in Toronto.

Guiding principles


  • is committed to ensuring optimal frameworks for asset management and for the production and distribution of investment funds;
  • actively represents the interests of its members vis-à-vis the authorities, other associations, politicians, the media, and the general public as an expert and representative point of contact;
  • promotes the standing of and trust in the funds and asset management industry, and actively communicates the value of asset management and the philosophy of fund investing;
  • takes a leading role with regard to self-regulation and establishing best practice standards, and exerts its influence on regulation.

The SFAMA's strategy

Communication concept